Showcasing Innovative Nutritional Ingredients on the North American Stage

Kingdomway Nutrition Inc., based in Tustin, CA, is the North American sales and marketing subsidiary of Xiamen Kingdomway Group Company (KDW). Founded in 1997, KDW is a high-tech enterprise recognized for its innovation and quality in the production of nutritional ingredients such as Coenzyme Q10, Microalgae DHA, ARA, Vitamin A, Vitamin D3, and Beta-Carotene. With over 1,000 employees and four state-of-the-art production facilities in China, KDW serves diverse markets worldwide, including pharmaceuticals, nutraceuticals, food, cosmetics, and feed.

Project Objectives:

Kingdomway Nutrition aimed to enhance its visibility and engagement at [Event Name] by creating a compelling booth that would:

  • Highlight their range of high-quality nutritional ingredients.
  • Educate attendees about the benefits and applications of their products.
  • Strengthen relationships with existing clients and attract new business opportunities in North America.

Our Approach:

1. Customized Booth Design: We designed a sophisticated and informative booth that reflected Kingdomway Nutrition’s commitment to quality and innovation. Key features included:

  • Product Display Areas: Dedicated sections for Coenzyme Q10, Microalgae DHA, ARA, Vitamin A, Vitamin D3, and Beta-Carotene.
  • Educational Panels: Informative displays detailing the benefits, applications, and research behind their products.

2. Engaging Activities: To attract and retain visitors, we implemented several interactive and educational activities:

  • Live Demonstrations: Real-time demonstrations showcasing the effectiveness and applications of Kingdomway Nutrition’s ingredients.
  • Expert Talks: Scheduled presentations and Q&A sessions with industry experts discussing the latest trends and innovations in nutritional science.

3. Comprehensive Marketing Strategy: We developed a strategic marketing plan to maximize visibility and engagement, including:

  • Pre-Event Promotions: Email campaigns and social media announcements to generate buzz and invite key industry players.
  • On-Site Engagement: Interactive elements such as sampling stations and informational brochures to engage visitors.
  • Post-Event Follow-Up: Targeted follow-up communications to convert leads into long-term clients.


Increased Brand Awareness: Kingdomway Nutrition’s booth attracted significant attention, reinforcing their position as a leader in nutritional ingredients.

High Engagement Rates: The live demonstrations and expert talks were highly successful, providing valuable insights and fostering meaningful interactions with attendees.

Significant Lead Generation: The event resulted in a substantial number of high-quality leads, with many new business opportunities emerging from the interactions at the booth.